YOU'VE MASTERED CONTRACTING!
Now Build YOUR Business To Sell It at Top Dollar — ANYTIME!
Begin TODAY, by transforming your company to give you FREEDOM, WEALTH, a SECURE RETIREMENT, and a
STRONG EXIT… on YOUR terms.
Bottom Line Digital (BLD) helps contractors
BUILD STRATEGICALLY
to
EXIT STRONG!
Why a Strategic Exit Plan is Your Ultimate Business Blueprint
An Exit Plan isn't just for retirement; it's your business dream transformed into an executable strategy to convert it to reality.
It's about building your company so it works for you, delivering the financial and personal freedom you want for your family, both now and in the future.
This means setting up automatic systems and a strong team, who will do most of the heavy lifting, enabling and guiding your business to thrive WITHOUT your constant presence. This positions you to sell it anytime, at top dollar, or smoothly hand over the reins to a successor.
There are three primary ways to exit a contractor business:
Sell it to a third party (often the most profitable, but only if the business is structured to run without you)
Transfer ownership to a trusted employee or family member (requires preparation and leadership transition)
Liquidate the business, usually at a steep discount — often just the value of tools, trucks, and leftover jobs
What’s your current exit plan?
If you don’t have one, then your default path may be liquidation — meaning years of work could result in pennies on the dollar, not because your business lacked value, but because there was no strategy to capture it.
If you choose to exit stronger, Bottom Line Digital (BLD)
can help you build a scalable, sellable business — with smart systems, strategic positioning, and a roadmap to a profitable transition, on your terms.
Every successful exit begins as a vision—converting it into an executable strategy is the critical next step to transform the business and realize that vision, in the form of financial and personal freedom..
🔧 URGENT vs. IMPORTANT
The Contractor's Daily Challenge:
Building a Frustrating Job (Urgent) or Achieving Financial Freedom (Important)
This is the core dilemma every contractor faces, especially those aiming for long-term freedom, wealth, a secure retirement, and a strong exit on their terms.
Think about it:
The "Frustrating Job" Trap: If you're constantly putting out fires – the urgent tasks like emergency repairs, chasing last-minute bids, or dealing with unexpected equipment breakdowns – you're stuck in a reactive cycle. You're working in the business, not on it. This feels productive in the moment, but it drains your energy, limits your growth, and keeps you dependent on day-to-day chaos, directly preventing the freedom and wealth you desire.
The Path to Financial Freedom: This comes by intentionally prioritizing the important tasks. These are the proactive steps that build lasting value: implementing robust systems (SOPs, financial tracking), training a reliable team, diversifying your client base, and strategically planning for growth and your eventual exit. These actions might not feel urgent today, but they are the foundation for a business that can generate wealth and thrive without you, allowing you to achieve true financial freedom and a secure future on your terms.
The challenge is real: Everyday contractors must choose to prioritize between the two. Urgencies always scream loudest. While, important tasks always sit quietly, and wait! But by understanding this critical distinction, you can deliberately shift your focus from simply surviving to strategically building a business that genuinely serves your ultimate life goals.
MAIN POINT:
Urgencies are inevitable. Since it's impossible to eliminate them entirely, the real strategy is to proactively anticipate them and deliberately design and implement systems and management procedures that minimize both their frequency and impact. This isn't just theory; successful companies, regardless of size or industry, manage urgencies this way every single day. You can too!
🎯 What It’s Really Costing You
Contractors work hard — no question. But many admit to working PRIMARILY ON URGENT TASKS, which keeps them stuck reacting instead of building for your long term success.
Urgent tasks are loud. They feel necessary. They pull you into action.
But if left unchecked, they trick you into thinking they deserve your main focus
— when in fact, they’re stealing your future.
When Urgencies Dominate Your Time, This is What it Steals:
When you allow urgent tasks to constantly hijack your focus, you're not just losing time; you're actively sacrificing crucially important elements that are vital for your long-term personal freedom and the financial legacy of the business.
Below are some examples of urgencies that dominate the focus of many contractors:
MAIN POINT:
Urgencies are unavoidable, especially for contractors. Since it's impossible to eliminate them entirely, the real strategy is to proactively anticipate them and deliberately design and implement systems and management procedures that minimize both their frequency and impact. This isn't just theory; successful companies, regardless of size or industry, manage urgencies this way every single day. You can too!
✅ Important Tasks That Strengthen Your Exit Plan
Unlike urgencies, Important tasks are: Quiet & Strategic. Easy to ignore. But this is where your future lives.
💡 Final Word
Working on urgencies can mislead you into feeling productive.
Achieving important goals builds your freedom and financial legacy.
🔧 Begin With the End in Mind
(Exit Strong, ON YOUR TERMS)
This is the first step in determining your strategic GOAL, and ultimately is the simplest, easiest, and most profound... principle that underpins all successful endeavors, whether personal or professional. It's the practice of envisioning your desired outcome, your ultimate destination, with as much clarity as possible, before you take the very first step on your journey.
Direction and Focus: Without a strategic goal, efforts are often fragmented, reactive, and easily distracted and diverted. With a strategic goal, every action, decision, and resource can be aligned to achieve greater results faster. This laser focus leads to exponentially more efficient and effective progress because energy isn't wasted on irrelevant tasks.
Increased Performance and Productivity: A clear strategic goal provides a benchmark for performance. Individuals and teams know what they're aiming for, which intrinsically motivates them to strive for higher levels of output and quality.
Enhanced Motivation and Engagement: People are more engaged when they understand the "why" behind their work and see how their contributions tie into a larger, meaningful objective. This sense of purpose dramatically boosts morale and commitment.
Smarter Decision-Making: Strategic goals act as a filter. Every potential action or investment can be weighed against whether it moves you closer to the defined end. This prevents missteps and ensures resources are allocated optimally.
Proactive vs. Reactive Stance: Rather than simply responding to challenges as they arise, having a worthwhile strategic goal allows for foresight, planning, and anticipation. This proactive approach reduces crisis management and fosters sustainable growth.
Improved Collaboration and Communication: When everyone understands the common strategic goal, teamwork improves. Silos break down as departments and individuals realize they are all working towards the same overarching objective, leading to better coordination and shared responsibility.
Greater Adaptability and Resilience: While goals provide direction, a well-defined strategic goal also offers a framework to adapt. Knowing the ultimate aim allows you to pivot tactics and strategies when external circumstances change, without losing sight of the core objective.
Organizational Success: 71% of fast-growing companies have strategic plans, business plans, or similar long-range planning tools in place. (Funding for Good) Companies with written business plans grow 30% faster. (Funding for Good) Organizations that effectively implement Objectives and Key Results (OKRs), a framework built on strategic goal setting, report higher success. 62% of OKR overachievers see success by making OKRs a mandatory practice.
Conversely, a Harvard Business Review study revealed that only 20% of companies achieve 80% of their strategic goals, highlighting the widespread issue of ineffective goal setting and management. Another statistic shows that 80% of organizations fail to track their business goals.
A significant challenge: 95% of employees don't understand their company's strategy, showing a massive disconnect between leadership's "end in mind" and daily operations.
These figures strongly suggest that the difference in achievement between having a strategic goal and not having one is not just incremental, but dramatic and foundational to success. It moves an individual or organization from hope to intention, from potential to realization.
🧭 Most Contractors Follow Blueprints to Build…
But only a few ever started with a
blueprint to build their business.
So they build with instinct and hustle. And that works well — for a while.
But once your business stabilizes, it’s time to
shift from reaction to DESIGN Your Success
...to BUILD YOUR BUSINESS STRATEGICALLY to EXIT STRONG!
🔐 Your EXIT PLAN is Where It All Starts
Your EXIT PLAN is personal
— shared only with your family and trusted advisors.
This is YOUR blueprint. YOUR vision. YOUR why.
Then comes... The Turning Point
🧠 From Private Vision to Business Plan
This is where you convert your private Exit Plan into a company-confidential, executable strategy, built on:
✅ Specific Time Based goals
✅ Measurable outcomes
✅ Strategic delegations
Only your family & team members who need to know — should know.
📏 So, What's Your Exit Plan?
You don’t need to figure it all out today — but you do need to start TODAY.
👉 Schedule a Free Strategy Call
to design your first steps toward freedom, value, and peace of mind.
📈 From Vision to Exit-Ready Business
The path to freedom and legacy goes through these plan stages:
1. EXIT VISION (Private)
Create your personal and family-based vision for how and when you want to exit — whether by sale, succession, or slow step-back. It includes lifestyle goals, financial benchmarks, and the role (if any) you want to play after exiting. This should stays between you, your family, and your advisors. Your EXIT VISION is the gleam in your eyes... WHY you started the business!
2. EXECUTABLE BUSINESS PLAN (Confidential)
Here, you convert your personal vision into an achievable business plan — with structure, objectives, and defined outcomes. This plan should be company confidential and strategic. It includes revenue targets, budgets, margin goals, timelines, and action steps for turning the business into an asset that works without you. Your team members who need to know should have access to the business plan to improve teamwork and effectiveness. This is crucial because, as soon as possible, you'll delegate primary responsibility for all the heavy lifting to them, allowing them to work INDEPENDENTLY. This is key to free up your time to lead the enterprise and manage the results.
3. TEAM ALIGNMENT (Need-to-Know)
They need to know what’s expected of them to excel individually and as a team to drive the business forward. This means choosing the right people and assigning them challenging goals and clear responsibilities — without revealing your full strategy. This will require leadership with trust, intention, and disclosing as much as they need to know to effectively do their jobs.
4. SYSTEMS & DELEGATION (Operational)
This stage is about transferring control through systems and delegation to trusted and trained team members. This is the stage that will do ALL THE WORK to deliver your legacy of freedom & wealth. You document repeatable processes, delegate outcomes (not just tasks), and implement tools that help your team deliver results without relying on you for every decision. Robust systems will provide the framework for efficiency, while effective delegation will empower your team to execute within that framework. Systems ensure consistency, quality, and scalability by standardizing how tasks are performed and by measuring and reporting results, down to the individual team members, as necessary.
5. SELLABLE BUSINESS VALUE (Scalable)
When your business consistently delivers excellent results and runs well without you, it becomes a much more valuable asset to you, and able to sell at top dollar, in the eyes of potential buyers. Whether you sell it, transfer it, or retain it for income, you will be assured about having a business that generates wealth, protects your time, and has high potential to continue to grow and increase in value, indefinitely, as long as it runs efficiently.
📉 Result: Freedom, Wealth, and Legacy — ON YOUR TERMS.
Laser Like Focus on Your Exit Plan Reflecting Why You Started The Business, Then Working on The Business to Make it Deliver
Create Scalable Lead Attraction and Closings Leading to Consistently Full Job Schedules
When you succeed, so do we
BLD is a Growth and Digital Marketing Consultant that thrives Only when Our Clients Win big!
You’ve mastered your craft build beautiful results for your customers. But without a strategic exit plan, and smart systems to keep you on track (digital tools for managing leads, projects, invoicing, communication, etc.) – your business may be missing many opportunities to become self sustaining, while demanding far too much of your time and giving too little back.
Gain access to powerful software with limitless integrations and customizations to dominate your local industry
Have our team setup, coordinate and manage everything tailored to your needs, while you focus on your delivering excellence through craftsmanship
Join our private coaching program and take advantage of expert guidance, proven systems, and real-world strategies to grow, scale, and eventually exit your business on your terms.
When you succeed, so do we
we're a software company for local, service-based businesses that HATE software
There's a million software companies out there all competing on offering great software.
There's hundreds of thousands of companies that will set everything up for you and manage it for a hefty fee.
But how many do what we do? 🤔
Gain access to powerful software that helps you dominate your local industry
Have our team setup and coordinate everything FOR FREE
Join our private coaching group and take advantage of two free coaching calls each month
how it works
Using our 3-step process, we not only give you the tools to succeed but we coach you to success as well.
Book a Call
Just book a call click on a button, and choose your preferred date & time.
Strategize
You & I strategize on the call, and I get everything set up for you!
Grow Your Business
Execute the plan. Enjoy our user-friendly software, easy monitoring real-time dashboard with analytics, and access to private coaching.
Grow Your Business
Get More Leads
Automatically attract and collect leads with unlimited forms, surveys, automations, and campaigns.
Integrate your social media accounts and launch Facebook ads within 30 seconds! 🚀
Deliver Excellent Work Profitably
Fulfill Your Promise to Customers via Contracting Excellence
Leverage smart systems to have more time to do the urgent work of being a contractor. Do this by using smart systems to do all the other non-contractor focused important work that is easy to choose to avoid, but is critical to operate a successful business, and deliver excellence in all facets of work. For example:
Use AI Employee to flawlessly handle telephone calls 24/7 & FREE UP TIME
Use Automation to get more urgent work accomplished & FREE UP TIME, virtually allowing you to be in multiple places, at the same time—getting more done, more effectively freeing up time for multiple different company personnel
Never Miss another deadline by Automating responses
Respond automatically with AI
Automate repetitive tasks to get them off your mind and get them done flawlessly & on time
Use Automated Systems to Get More Reviews & Referrals
It's that simple with
Optimized for you. Because when you succeed, we succeed. Otherwise, we're no better than the other guys (you know, the guys you're considering...)
14-tools-in-1 with unlimited use
Access to our private coaching group (no additional fees)
NO SETUP FEE
No Setup Fee!? 🤯
Yep, that's right.
Why? Well, after working with over 200+ local business owners I realized two things:
1) Business owners don't have the time to learn, master, and setup software and
2) When they do, they usually don't do it right.
That's where we come in.
If we can set you up for success, then you'd most likely stay with us. Your success becomes our success.
Otherwise, you'd take one look at us during your 30-day free trial and say "ew, no thanks!"
100% FREE Setup
We build your website, forms, surveys, automations, and more for FREE. Yes, FREE.
Local Lead Generation
Integrate and manage your local listings and Facebook ads from one location with a simple dashboard.
Customer Relationship Management
Automatically attract, generate, nurture, and convert leads. Oh, and then get a positive review afterwards without lifting a finger.
Protect & fulfill the Reason You Started the Business
You started the business for a specific reason, in short, your EXIT PLAN, but without reminders from systems to help you, and your employees to stay the course, many times the daily grind makes owners lose sight of it, and push it aside.
Strategically and methodically build systems into your business to make it valuable and attractive to savvy buyers seeking to pay top dollar. The "Grind" is not attractive.
Regain & Fulfill Your Vision! Get access to our private coaching group with our starter plan or upgrade to our professional plan for 1-on-1 coaching calls twice a month!
Direct Quote on Systems & Value / Paraphrase & Citation:
"A key concept in increasing the salability and value of your business is to build it so it can thrive without you, the owner. This is achieved through well-documented systems and processes."
John Warrillow, Author of Built to Sell
Your Success = Our Success
Get FREE business coaching when you join
Most people pay at least $1500/month for business coaching...that's insane!
Get access to our private coaching group with our starter plan or upgrade to our professional plan for 1-on-1 coaching calls twice a month!
pick your plan
Not every business has the same needs. So we offer 3 plans that help businesses with fundamental and intermediate needs.
For businesses scaling well using our method, we custom build packages that fit your budget and needs.
ready to scale your business on autopilot?
book a mini call and see if we can help your business! no commitment required!
Frequently asked questions
Can I cancel at any time?
Yes! There are no contracts. Just go into your system members area and click "cancel" or contact me at !
Are there any other fees outside of the subscription cost?
The only other charges you have to worry other than our monthly subscription are the texts, emails & calls, which are billed directly through our software. If you would like to increase your directory listings, you can also use our steep discount on Yext, a local directory management tool (Yext is included in our Professional Plan free of charge).
What type of support can I expect?
To ensure everything works as smoothly as possible, we set everything up for you after our initial consultation & strategy call. Afterwards, we offer 1-on-1 coaching calls 2x a month (not included in the Starter Plan) and all members have access to our private business coaching group where you can ask questions about the software or your business.
How many funnels, contacts, users, or courses can I have?
UNLIMITED. We don't bill based on funnels, contacts, users, or courses like most of our competitors. Why would we punish you for being successful?!
Do I have to pay for updates?
NEVER! We update each plan with new periodically which means you'll gain access depending on your plan without having to do anything. We'll also be sure to explain how features work and offer support when new features release. You can also upgrade your plan to receive additional features and functionality, at any time.
What makes different?
We succeed when you succeed. Who else is doing that???
What is your refund policy?
Your first 30 days is FREE! So, there are no refunds, after you start paying. Afterwards, you can cancel at any time! Just contact or click "cancel" in your account!
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